HOW TO PITCH A TV SHOW: IDEAS & why inspiration never shows up on time.

People often think "coming up with ideas” means sitting at a desk, staring poetically into the distance and waiting for genius to strike like lightning. Spoiler: that is not how it works. At least not for me. If I sit down and force myself to “be creative,” my brain immediately goes on a lunch break.

My ideas usually arrive at the most inconvenient moments: during random conversations, mid-scroll in the Uber, while I’m eavesdropping (professionally, of course) at the cafe, during shoots, or even when I’m pretending to do meditate but really thinking about snacky snacks. Inspiration is rude like that.

But once the idea spark hits, then yes, I can finesse it at home. Research, phone calls, deep dive. But the initial idea? You cannot predict when it will happen.

Here’s the tricky part: ideas are just ideas. They’re notoriously hard to copyright and impossible to guard with laser systems. So you’ve got to be careful who you share them with. But - plot twist - if you never share them, you might never find out whether they’re brilliant, terrible or commission-worthy. It’s the creative equivalent of texting your crush: risk and reward in one package.

To cope with all this chaos, I keep what I lovingly call my “Bunch of Ideas Bible.” It’s like my personal treasure chest of half-baked thoughts and random concepts. I add to it constantly, because consistency is key. And then every now and then, I brainstorm with people who I feel safe around.

Here’s one more universal truth: write down your ideas the moment they show up. Don’t trust your brain when it says “It’s fine, you’ll remember this later.” Your brain is lying. So whether it’s a scribble on your phone, a messy note in your journal or a voice memo that future-you will definitely cringe at, capture the idea before it escapes back into the universe.

Because ideas don’t care about timing, but they do love people who pay attention :)