#LIKEACHALLENGE 

People often think "coming up with ideas” means sitting at a desk, staring poetically into the distance and waiting for genius to strike like lightning. Spoiler: that is not how it works. At least not for me. If I sit down and force myself to “be creative,” my brain immediately goes on a lunch break. My ideas usually arrive at the most inconvenient moments: during random conversations, mid-scroll in the Uber, while I’m eavesdropping (professionally, of course) at the cafe,

If there’s one thing the creative world guarantees - besides caffeine dependency - it’s feedback. And sending a couple of ideas to a well established production company was a fresh reminder that feedback can swing anywhere between "ooh, interesting!" and "yup, that’ll never get made." I pitched two concepts: a property reality show and a women-in-motorsports documentary. And honestly? The response was medium. Not soul-crushing, not champagne-popping. I'd sum it up as OK-ish w

After focusing my career on TV production (physically directing and producing on location), I'm yearning to pivot towards development. Back in the day that's what I actually studied at the NFTS (National Film and Television School). That was many moons ago and my CV grew in P/D (producer/director) credits since then. I've done a lot of lovely, well know UK and US shows, a variety of formats, travelled extensively, but I'm getting more into the creative side of taking an idea,