#LIKEACHALLENGE 

Well, first of all: I managed to set the company up and I so far I managed to stay alive and afloat. Touch wood. I'm hoping for a solid year in 2026, now that I know more nuances of working in UAE. I made some great contacts, attented some cool events, and most importantly, worked on quite a few interesting projects this year (still, mostly TV broadcast as a freelance producer / director , but trying to venture more into corporate & events). I also did my first ever presentin

One thing is setting up and running a company. Another story is finding a long term flat (renting out for starters). I learnt so much about the property market in Dubai over the last few months... I will probably be updating this post as a I go along. I've finally got my place now (not the first choice, but it’s a real solid base for starters). I count my blessings and I am enjoying my very own bed. So story in a nutshell: Found first apartment in the area of Creek Harbour, b

Finding motivation is sometimes hard, even on the best day. You can get distracted by so many things (your honour, I'm guilty, I do sometimes watch to many reels on TikTok too). I've been a freelancer all my life, so I've learnt how to deal with the low-motivation moments, but..it happens to the best. And it's good to be aware when it's actual tiredness vs simply being way too lazy (a bit of lazy is normal, brain needs a rest!:) First off all, better to do 5-10min of somethin

Finding the right niche and actually making proper use of ones skills isn’t easy. It’s one of those things that sounds simple until you’re in the middle of it. I’ve got two main things brewing: TV work (broadcast & corporate) and an idea for a media / merchandise project that will raise the profile of women in motorsports. Very early stages. What I’ve learned so far: Pick the right place: Dubai felt like the right base for me (if you haven’t already, check out my company setu

I'm now all set up, and full-time working and living in Dubai. Much as beginnings are never as easy (and endings are not easy either, bye bye London!). I'm searching for a long term flat also. 2025 is definitely a year of big change and new opportunities. And excited what the future holds. It took a while to get everything organised, but fingers crossed it will all be worth it. I now run my very own (and my first ever) media production company: GOOD MEDIA PRODUCTIONS . I stil

Here's in a nutshell how I set up my company in the UAE. This is the freezone version (open to international businesses wanting a base in the Emirates, BUT effectively operating somewhat in an off-shore style - great starting point for the UAE and a popular set up among foreigners). There is also the mainland option, which is becoming more and more open towards single ownership by a foreign person (previously you needed a local Emirati partner), but I'll do a seperate post o

I reached a point where I need a new base — somewhere I can really focus on business and actually grow it. I’ve been in the UK for about 16 years (not counting my school years), and I still have a soft spot for it, but I need a fresh boost of energy. And, let’s be honest: more sunshine. A lot more. The UAE is getting a lot of attention lately for it's business friendly environment, Funny enough, I actually was brought up there (yup, I came to Dubai way before everyone else d